Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving the position of websites in the search result. The websites at the top of the list normally receive more visitors, hence the sites have better presence on the Web.
SEO plays an important role in online marketing, as SEO enhances the visiblity of the products and services, enables the people searching online to find them quickly.
Optimized websites support good searching experience, help people find relevant information fast.
Important SEO Considerations
Content of your website should be of high quality. The content must be accessible and readable by search engines.
Keywords that are relevant to your subject and used by people searching for your content.
Optimisation of your website on keywords, titles, tags, headers, metatags, etc.
Link-building. Which sites link to your website and how they link are important for your site's popularity.
SEO News
Many B2B firms rely on SEO to generate new business, and plan to increase their SEO budgets. In the UK, 60 percent of businesses consider to spend 5% more on search engine optimization in 2011 in comparison of 2009 SEO expenditure.
SEO News
Measuring a site performance is crucial when doing research about competitors and assessing how much a site has improved (or deteriorated) in response to SEO changes or algorithm updates. It is found that using Google Mobilizer to view search results on Google Search can remove irrelevant data.